Posts tagged smartphone

Yesterday getting home on the subway, the massive smartphone penetration struck me. Standing up between all those seats, i noticed that, in a group out of 16 seats in car, 12 people where using a smartphone. From the quick glance, more android ones than iphones. Out of the 12 people, 4 where as far as I could tell above 50 yo, all of those 4 where playing som sort of game, wordfeud was on 3, the fourth I couldnt see.

Impressive! Looking at the commercial banners in the car, one had a QRcode, during the 15 minutes I couldnt see anyone trying to use it. Would be interesting to know how much conversion they get from those QRcodes.

Update: This is a nice (american I think) summary of qr-code usage http://digitalbuzz.s3.amazonaws.com/wp-content/uploads/2011/08/Infographic-QR-Codes-Statistics-Hi-Res.jpg

Update2: Found the blog entry presenting the above graphics today, http://www.digitalbuzzblog.com/infographic-how-people-use-qr-codes/